Digital advertising refers to the practice of promoting products, services, or brands through various online channels and platforms. It encompasses a wide range of advertising strategies and tactics that leverage the internet and digital technologies to reach and engage target audiences.
Digital advertising offers several advantages over traditional advertising methods. Firstly, it allows for precise targeting, enabling advertisers to reach specific demographics, interests, and behaviors. This level of targeting ensures that ads are delivered to the most relevant audience, increasing the likelihood of generating meaningful results.