{"id":255,"date":"2024-12-16T18:21:11","date_gmt":"2024-12-16T18:21:11","guid":{"rendered":"https:\/\/theme.madsparrow.me\/fanky\/?post_type=portfolios&#038;p=255"},"modified":"2026-04-04T15:42:21","modified_gmt":"2026-04-04T15:42:21","slug":"tonvali","status":"publish","type":"portfolios","link":"https:\/\/nwera.com\/ar\/tonvali\/","title":{"rendered":"Tonvali"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"255\" class=\"elementor elementor-255\" data-elementor-post-type=\"portfolios\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a487866 e-con-full e-flex no no e-con e-parent\" data-id=\"a487866\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7323ccf elementor-widget elementor-widget-heading\" data-id=\"7323ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tonvali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f3e67 elementor-widget elementor-widget-heading\" data-id=\"e8f3e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A modern fragrance brand identity designed <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9051fcd e-flex e-con-boxed no no e-con e-parent\" data-id=\"9051fcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e4d5c3 e-con-full e-flex no no e-con e-child\" data-id=\"9e4d5c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0d5ad elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"9d0d5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Challenges <br>\n& Objectives<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89892b6 e-con-full e-flex no no e-con e-child\" data-id=\"89892b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178b589 elementor-widget elementor-widget-text-editor\" data-id=\"178b589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Project Overview<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089dd68 elementor-widget elementor-widget-text-editor\" data-id=\"089dd68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"95\" data-end=\"505\">Tonvali is a fragrance brand developed with a focus on modern elegance and minimalism. The project involved creating a complete visual direction for the brand, including logo design, packaging design, and bottle presentation concepts. The goal was to build a refined identity that feels sleek, premium, and instantly recognizable across both small-scale applications like labels and large-scale brand displays.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd4b93 elementor-widget elementor-widget-text-editor\" data-id=\"4dd4b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Challenges<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa18c7 elementor-widget elementor-widget-text-editor\" data-id=\"caa18c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"526\" data-end=\"956\">The main challenge was creating a fragrance identity that feels minimal yet distinctive in a highly competitive market. The design needed to balance simplicity with a premium look, while ensuring the logo remained clear and impactful across different sizes and surfaces. Another challenge was maintaining a cohesive visual language across the logo, packaging, and bottle concept without making the brand feel too plain or generic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041ec61 elementor-widget elementor-widget-text-editor\" data-id=\"041ec61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Objectives<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ea127 elementor-widget elementor-widget-text-editor\" data-id=\"47ea127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"977\" data-end=\"1389\">The objective was to develop a clean and contemporary brand identity that reflects sophistication and modern taste. This included designing a logo with strong recognizability, building minimalist packaging with natural color tones, and shaping a bottle direction that feels elegant, ergonomic, and visually premium. The overall aim was to create a fragrance brand presence that is both timeless and market-ready.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36daa1b e-con-full e-flex no no e-con e-parent\" data-id=\"36daa1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e7a5bee e-con-full e-flex no no e-con e-child\" data-id=\"e7a5bee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-646e851 e-con-full e-flex no no e-con e-child\" data-id=\"646e851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dadebd elementor-widget elementor-widget-heading\" data-id=\"2dadebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Minimal Design\nMaximum Luxury<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d2f91 e-con-full e-flex no no e-con e-parent\" data-id=\"18d2f91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c686fd elementor-widget elementor-widget-image\" data-id=\"5c686fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"843\" height=\"596\" src=\"https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Artboard-2-100.jpg\" class=\"attachment-full size-full wp-image-9142\" alt=\"\" srcset=\"https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Artboard-2-100.jpg 843w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Artboard-2-100-300x212.jpg 300w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Artboard-2-100-768x543.jpg 768w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Artboard-2-100-700x495.jpg 700w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef88ed7 elementor-widget elementor-widget-image\" data-id=\"ef88ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali002-web.jpg\" class=\"attachment-full size-full wp-image-9139\" alt=\"\" srcset=\"https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali002-web.jpg 1920w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali002-web-300x169.jpg 300w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali002-web-1024x576.jpg 1024w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali002-web-768x432.jpg 768w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali002-web-1536x864.jpg 1536w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali002-web-1120x630.jpg 1120w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali002-web-700x394.jpg 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed3c2d0 e-con-full e-flex no no e-con e-parent\" data-id=\"ed3c2d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873ab42 elementor-widget elementor-widget-image\" data-id=\"873ab42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali003web-768x512.jpg\" class=\"attachment-osty-portfolio-list-thumb size-osty-portfolio-list-thumb wp-image-9140\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531577c elementor-widget elementor-widget-image\" data-id=\"531577c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Artboard-3-100-768x512.jpg\" class=\"attachment-osty-portfolio-list-thumb size-osty-portfolio-list-thumb wp-image-9137\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b5f9ea e-con-full e-flex no no e-con e-parent\" data-id=\"0b5f9ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7689da9 elementor-widget elementor-widget-image\" data-id=\"7689da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali-mokup2-1920.jpg\" class=\"attachment-full size-full wp-image-9138\" alt=\"\" srcset=\"https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali-mokup2-1920.jpg 1920w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali-mokup2-1920-300x169.jpg 300w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali-mokup2-1920-1024x576.jpg 1024w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali-mokup2-1920-768x432.jpg 768w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali-mokup2-1920-1536x864.jpg 1536w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali-mokup2-1920-1120x630.jpg 1120w, https:\/\/nwera.com\/wp-content\/uploads\/2024\/12\/Tonvali-mokup2-1920-700x394.jpg 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4953c0 e-flex e-con-boxed no no e-con e-parent\" data-id=\"c4953c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d325f50 e-con-full e-flex no no e-con e-child\" data-id=\"d325f50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b8695 elementor-widget elementor-widget-text-editor\" data-id=\"d9b8695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ The results<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980b66f elementor-widget elementor-widget-text-editor\" data-id=\"980b66f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1413\" data-end=\"1874\">The final result was a cohesive and polished visual identity for Tonvali, built around minimalism, clarity, and premium aesthetics. The logo was designed to feel sleek and memorable, while the packaging followed a clean, uncluttered style supported by natural tones and subtle visual accents. The bottle concept was aligned with the same branding approach, helping create a consistent fragrance experience that feels modern, luxurious, and ready for production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9134,"template":"","portfolios_categories":[152,148],"class_list":["post-255","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-brand-identity","portfolios_categories-design-branding"],"acf":{"choi\u0441e_menu_page":"global_settings","choi\u0441e_menu_page_source":{"label":"","type":"select","formatted_value":"global_settings"},"full_width":false,"full_width_source":{"label":"\u0639\u0631\u0636 \u0643\u0627\u0645\u0644","type":"true_false","formatted_value":false},"header_transparent":false,"header_transparent_source":{"label":"\u0641\u0648\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649","type":"true_false","formatted_value":false},"header_white":false,"header_white_source":{"label":"\u0644\u0648\u0646 \u0627\u0644\u0646\u0635 \u0627\u0644\u0623\u0628\u064a\u0636","type":"true_false","formatted_value":false},"menu_align_page":"default","menu_align_page_source":{"label":"\u0645\u062d\u0627\u0630\u0627\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629","type":"button_group","formatted_value":"default"},"menu_style":"","menu_style_source":{"label":"\u0633\u062a\u0627\u064a\u0644 \u0627\u0644\u0642\u0627\u0626\u0645\u0629","type":"button_group","formatted_value":""},"featured_video":false,"featured_video_source":{"label":"","type":"file","formatted_value":false}},"_links":{"self":[{"href":"https:\/\/nwera.com\/ar\/wp-json\/wp\/v2\/portfolios\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nwera.com\/ar\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/nwera.com\/ar\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":7,"href":"https:\/\/nwera.com\/ar\/wp-json\/wp\/v2\/portfolios\/255\/revisions"}],"predecessor-version":[{"id":9148,"href":"https:\/\/nwera.com\/ar\/wp-json\/wp\/v2\/portfolios\/255\/revisions\/9148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nwera.com\/ar\/wp-json\/wp\/v2\/media\/9134"}],"wp:attachment":[{"href":"https:\/\/nwera.com\/ar\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/nwera.com\/ar\/wp-json\/wp\/v2\/portfolios_categories?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}